What is This Course About?

• The “Business Writing: Persuasive Business Proposals” course teaches participants how to write winning proposals. More than ever, persuasive proposal writing is a skill that business executives need if they hope to be successful in developing their business and winning sales.

• The “Business Writing: Persuasive Business Proposals” course introduces participants to a step-by-step approach to developing persuasive proposals; proposals that are valuable to all stakeholders, client-centered, adjusted to their audience, and credibility-boosting.

• The “Business Writing: Persuasive Business Proposals” course focuses on exposing participants to effective proposal-writing techniques, while highlighting the myths of proposal-writing and the most common dead sins related to this vital business activity.

• Avoid the deadly sins of proposal writing. Discuss the value of persuasive proposals to all parties. Analyze the structure of persuasion.
• Learn how to develop client-centered messages every time you write.
• Understand your customers by analyzing your audience, adjusting for their personality types, and adjusting for their level of expertise.
• Master techniques for establishing your credibility for your audience.
• Learn the persuasive proposal development process.
• Discuss the different techniques for persuasive proposals writing including storyboarding and cognitive webbing.
• Discover the secrets for presenting winning value propositions and avoid common mistakes in doing so.
  Study the persuasive letter proposal structure.
• Build up formal proposals with their three broad categories: the business case, the detailed solution and substantiation, and attachments.
• Avoid common traps related to the choice of words.
  Maximize the clarity of your writing style and sentence structure.
• Edit your proposals and measure their readability.

Mr Maged Makram is a Professional Soft Skills & Management Trainer with remarkable training expertise in the diverse business fields. Mr Maged Makram has extensive hands-on experience in sales & marketing management in multinationals operating in several industries. Mr Maged Makram is an MBA holder, having resumed his postgraduate studies from the Netherlands, and attended leadership seminars in the United States. Mr Maged Makram’s training conduction style focuses on audience participation and active learning

• Sales & Marketing Executives, Sales & Marketing Mangers and Supervisors, Account Managers
• Entrepreneurs
• Anyone who desires to develop her Business Writing skills

• English for presentation and handouts
• Arabic / English for delivery and discussions
  

• This program will take place at one of the five-star hotels according to availability (Ramses Helton, Sheraton Cairo Hotel, Cairo Marriott Hotel, Fairmont Heliopolis hotel Cairo and Le Meridien Heliopolis Hotel).
• 5 Days for 25 hours
• 9:30 am till 03:00 pm

• Payment should be before the course
• Egyptians: Cash or cheque in ALVO name.
• Non-Egyptianss: transfer to ALVO in the following account:

• Bank name: CIB "Commercial International Bank"
• Bank address: 40 LebaNon st. El Mohandessen, Giza, Egypt
• Account name: ALVO
• Account number: 3850300744

• 20 % discount for registration and full payment 20 Days before the date of the course.
• 10 % discount for registration and full payment 10 Days before the date of the course.
• Send four participants and take the fifth for free.